Knowing how to market yourself in today's world is extremely important.  Employers are finding that they have a choice selection of applicants.  It is up to the applicant, however, to make himself stand out in a crowd.  An article in the New York Times discusses this same issue.  Click here to read what they have to say.  As most education majors know, portfolios are the big trend right now.  If you want to even be considered for a teaching position, you must be prepared to share with your potential employer a portfolio.  A portfolio is design to demonstrate one's competence and experience in a particular area.  This is a great tool to introduce your potential employer to your style, approach, and work ethic.  Essential to the job-finding process are the interview skills.  It is wise to do some research about the potential place of employment and come prepared with questions of your own.  This demonstrates to the interviewer that you are indeed interested in their operations and how you can impact that scene.  It is alos advisable to speak with confidence and assurance on your ability to perform in the desired role.  Employers who detect doubt or question are less likely to invest their time and money. Making yourself marketable may require that you pursue additional education, training, or certification.  However, certainly in this job market, having a job is worth the effort.