Difficult economic times, high unemployment, expensive education, increased prices on everything, etc.  Sound familiar?  People are seeing, feeling, and experiencing all of this and more right now across the country.  Companies are experiencing lay-offs and hiring freezes, education is dealing with enormous budget cuts and shortfalls, and consumers are so concerned about their finances that spending is being held to a minimum.  So what is a person, who wants a job, is skilled, and offers incredible potential, to do?

Perhaps the answer is as simple as "just do it".  According to the NY Times, entrepreneurial training and education is on the rise.  Hoping to find a consumer need and address it, go-getters are starting their own businesses despite the economic environment.  A few years ago, it was easy to start a business and be, at least, mildly successful.  You didn't even really need to focus on a consumer need so long as the product was appealing enough, your business could be a hit.  Now, however, it is important to focus on a consumer need to insure the success and longevity of a new business. 

Certainly the "just do it" mentality requires planning and organization to solidify success but part of the entrepreneur's asset is going for it when no one else can see the vision.  Discouragement is a concern but the entrepreneur must focus on the task at hand.  Being of clear mind and focus will strengthen the chances for success.  Essentially, our country is built on the entrepreneur's dreams so why not continue the tradition?