Why Choose a Hosted (ASP) Solution?
Why Go With a Hosted or "ASP" Solution?
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WEST DES MOINES, IA, October 11, 2004 -- "Choosing an ASP for Your LMS,"
the latest industry study from e-learning research firm Bersin & Associates.
Researched and written by principal analyst Chris Howard, the paper explores the
many business reasons an organization might consider an ASP (application service
provider) instead of the traditional software model for their LMS deployment.
In researching the advantages of the hosted-ASP model, the Bersin paper cites shorter
deployment times, improved execution and focus, reduced project risk, easier access
to new technology, and lower costs. “Enterprise-wide applications such as LMSs can
be deployed without installing any new technology,” says Howard. “This makes LMSs
viable in cases where they may have been cost prohibitive.”
The report outlines the pros and cons of the hosted model to help buyers decide
which option will best suite their needs, and also provides a series of questions
to help buyers distinguish between LMS vendors that are true ASPs and vendors who
only offer ASP as a side-business. “These companies [true ASPs] are differentiated
from other LMS providers in that their only offering is as an ASP,” writes Howard.
“So their business, technology, and operational structure is optimized for delivering
learning management as a service—not a product."
The Bersin research also dispels the myth that ASPs are primarily used by small
and medium-sized organizations. “Our research indicates that this is not necessarily
the case with LMSs,” says Howard. “Organizations of all sizes use an externally
hosted option for their LMS and deployment choice has little correlation with organization
size.”
The paper finds that even large organizations can and do benefit from outsourcing
the business applications required to deploy, run and maintain a learning management
system, including hardware, software, content integration and help desk support.
“In recent years, as companies have scaled back their fixed costs, many buyers choose
to employ an ASP because they have limited resources. Training managers may not
have access to the ongoing resources (e.g. IT, administrative, help desk staff)
that are required to keep an LMS up and running. These organizations are in the
best position to leverage an ASP.”
The ASP LMS study is part of Bersin & Associates’ What Works™ series, primary
research that offers learning practitioners factual and practical insights that
improve program effectiveness and results, reduce costs, and avoid time-consuming
and costly mistakes.